about snapshot
As a wordsmith who writes about fashion, home, food, and wellness, clients appreciate keyword-rich content with brand-focused creative spin—and I’m grateful for the eclectic mix of work that lands on my desk.
When I am not tapping the keys, you can likely find me in the kitchen—hands-down one of my favorite places. As a kid, I’d copy recipes from food magazines onto index cards in my best calligraphy, with whimsical illustrations of the ingredients. Now I build marketing campaigns for meals sold online and shipped to doorsteps nationwide. Things come full circle.
Why the resume gaps? Short answer: I’m good at juggling. Not-so-short answer: I spent a handful of years as a caregiver for a family member, while moonlighting as a copy and content pro.
freelance CLIENTS
2007-present
Tin Building by Jean-Georges, Alembika USA, Babeth’s Feast, Urban Souls Yoga & Meditation Studio, 1440 Multiversity, Eileen Fisher Lifework, Bloomingdale’s, Lord & Taylor, Hudson’s Bay, and more.
in-house work
Editor-In-Chief, Alembika USA, 2019-2023:
Hired as a copywriter to uplevel web content and email campaigns for Alembika.com. Promoted to EIC and produced their digital magazine, where The Edit, The Well and more blog editorial create engagement and clicks. Additionally, curated and edited studio and location photography, merchandising SKUs for visual flow, while up-selling complete looks.
Copy Director, Saks Fifth Avenue, 2000-2007:
Recruited to build Saks Fifth Avenue’s e-commerce copy department for the launch of Saks.com. I wrangled a great team, analyzed best practices, and developed user-friendly copy formats, defining style and voice in tune with the legendary luxury brand. Maintained healthy cross-channel work flows with marketing, merchandising and IT, directing all DTC copy initiatives, marketing campaigns, runway editorial, and more.