COPY LEAD, DIGITAL + PRINT, BABETHSFEAST.COM + BABETH’S FEAST STORES

Wrote all DTC website copy and content, email campaigns, and store-facing collateral.

freelance copywriter, tin building by jean-georges

Wrote thousands of short- and long-form product detail copy descriptions for Chef Jean-Georges’ curated DTC marketplace items. Crafted to include brand stories, product histories, and creative usage ideas—while increasing traffic by maximizing SEO keywords.

**FRANTOI CUTRERA PISTACHIO AND ALMOND PESTO. $20.00** 6.7oz
A decadent Sicilian pesto that’s very versatile… Brilliant in both sweet and savory applications, it boasts a creamy blend of fresh, local pistachios and Avola almonds, plus mild Ragusano cheese, premium extra-virgin olive oil, and just a hint of nutmeg. Exquisite tossed with bucatini or capellini pasta—or spread on focaccia layered with microgreens and burrata—or fresh figs and a drizzle of honey!

**ESPINALER** **PREMIUM** **BABY SARDINES IN OLIVE OIL, $10.50** 125g
Exceptionally tasty sardines, wild-caught at peak season in the Galician Rias, off the coast of Malaga, Spain. Perfectly small and hand-packed in an aromatic olive oil marinade, they melt in your mouth with the most delicate flavor. Tinned sardines make an on-the-go snack or meal—as nutrient-dense as it is delish. Enjoy this sustainable protein source packed with omega-3s straight from the tin with a hunk of crusty bread and cornichon!

**BIO ORTO ORGANIC GRAND CRU EXTRA VIRGIN OLIVE OIL, $30.00** 250ml
Golden green in color and soft on the palate, this velvety, balanced, organic EVOO from Gargano, Italy is a pantry staple you’ll keep handy for finishing just about anything you’re serving up. Drizzle it over grilled veggies, home-made pizza, and creamy soups—and whisk it into salad dressings and marinades. It’s a great gift for any occasion—foodies and home cooks alike savor Bio Orto’s field-to-table freshness and grassy flavor profile.

EDITOR-IN-CHIEF, alembika.com

Wrote all editorial content, product detail copy, SMS/MMS text messaging, and segmented email campaigns.
Edited studio and location photography, curating landing page rollovers and PDP carousels for flow and up-sells.
Maintained engaging content for an influencer-driven 50+ audience and increased traffic by maximizing SEO, backlinks, and CTAs.

THE EDIT promoted new collection drops with backlinks to editor’s picks.
THE WELL was a mix of stories that elevated customer engagement, built community, and ultimately increased ROI.
BELOW: Post-quarantine collections featured influencers in aspirational settings, normalizing face-to-face connection again.