what i do
copy + content
As a versatile wordsmith who digs a good challenge, I look forward to putting your brand in the spotlight. Known as a collaborative team player and for timely turn-around, I write engaging copy and content, producing digital marketing that delivers in our ever-changing virtual space. Having worked in a variety of roles and environments, clients appreciate a wide range of cross-functional creative skills and my “eagle eye.”
Some offerings at a glance…
website development + branding
KEYWORD-RICH COPY, CONTENT and EDITORIAL that embodies your brand’s voice and mission, from navigation, hero heads and product descriptions to bio, philosophy and blog
Short- and long-form PRODUCT DETAIL COPY in virtually any category—food, fashion, home, wellness, real estate and more
Ensure consistent style and messaging across all channels of communication + brick-and-mortar promotions and events
email marketing + social
Proficient on MAILCHIMP and CONSTANT CONTACT email marketing platforms
Write and design subscription- and event-based EMAIL CAMPAIGNS crafted to optimize open rates, click-throughs, conversion and retention
Write and design SOCIAL MEDIA, PushOwl and SMS messaging aligned with marketing initiatives
Create email marketing, social media graphics and logos using CANVA design platform
merchandising + curating images
Proficient on SHOPIFY e-commerce platform
Create and maintain collection landing pages and individual product detail pages
Name and tag items and collections; write descriptions and bulleted copy with cross-sells and styling tips; edit and curate thumbnail photography, choosing features and rollovers; merchandise imagery on collection landing pages, shuffling product for flow, by look, and as promotional initiatives evolve
Create themed lifestyle collections; choose items, write stories and edit/curate images, ensuring that photography shot in different locations looks cohesive
editing
Have your own creative chops but need a second set of eyes and a touch of polish? I’m happy to offer need-specific services as an editor—from a little massage to some deep-tissue work. You name it.